"It was a hectically start this week on Stumholmen. Everyone was preparing for the big presentation on the Wednesday. Though, in the hecticall moment, people in the class started to talk about ideas and plans regarding this autumn. A pleasant surprise was that the school had guests from the digital media from Stockholm. They were taken good care by the dm from Karlskrona. We were too busy preparing the presentation that was held on the Wednesday. After 24 days, 576 hours, 34560 minutes, 2 073 600 seconds, it was finally time for presentation on the bank. The whole day was full of excitement and nervous emotions among all of us. The rumour kept spreading that it was a hard jury at the bank but fair. No business plan got approved by the bank, except the last group. They presented a great business plan and an excellent presentation.
The idea was simple, easy and allot of money investment involved. Unfortunately we can’t reveal the idea here on the blogg...."
9/22/08
9/19/08
An eventful week
It's a lot of things that are happening right now. We are in the middle of the module The Digital Industry Project, where we are working parallel with two clients. We are creating digital strategies for our clients and learn more about the digital media industry. At the same time we have a couple of individual tasks, like trend watching in the digital media industry, and to be a mentor for one of the new students in BM10 and DM10. So there are a lot of things to have in mind and plan for.
Last Tuesday we had a kick off for our class project, where we are supposed to create an event or something to spread the brand of our class. The goal is to make Business Management just as well known part of Hyper Island as Digital Media is today.
And last but not least I have worked a lot this week with planning the big party at Saturday – The Hyper Island Kick Off Party of 2008! The party where all the three classes will get a chance to get to know each other better. We have sold out all the 70 tickets and I’m really looking forward to it!
Have a nice weekend!
Last Tuesday we had a kick off for our class project, where we are supposed to create an event or something to spread the brand of our class. The goal is to make Business Management just as well known part of Hyper Island as Digital Media is today.
And last but not least I have worked a lot this week with planning the big party at Saturday – The Hyper Island Kick Off Party of 2008! The party where all the three classes will get a chance to get to know each other better. We have sold out all the 70 tickets and I’m really looking forward to it!
Have a nice weekend!
6/5/08
Knowledge as Aid
The first thing you think about when you hear the word "Aid" is probably hungry children in Darfur or homeless families left without anything but the clothes they are wearing after a natural disaster. But there are so many other ways of aid. I'm doing my internship at Office for Contract Training and Projects at Blekinge Institute of Technology.
During my first four weeks I took part in the administrative arrangements around a Sida-funded Advanced International Training Program in Integrated Urban Planning and it's a part of the Swedish aid-program.. I met urban planners from
It was a mix of cultures, religions, viewpoints, languages and mentalities with this international group and we who organized the program had to take that in respect all the time. I think that the most interesting to follow in a group dynamic point of view was to see how members of the group first tended to team up with their countrymen and as the time went by more and more started to team up with members of other countries. Some nationalities were much quicker than others in this change of teaming up and it was really easy to see that the members from more “closed” or under-developed countries took longer time than members from the more open or developed countries did.
So, back to the aid part. How can this kind of program be aid? Well, look at it like this: Food or money is a temporary or short-term solution to ease the symptoms of the countries situation. To make the country able to help itself you have to give knowledge as aid. If you teach key-persons how to organize, structurize and develop their countries and how to make the right decisions the impact of the aid effort is far more long-term and the penetration of the aid goes deeper than a sack of rice or a blanket.
The fundamental practical part of all urban areas is planning. If the city is well planned it doesn’t only makes it easier to live in, it also spares the environment, locally and globally, and makes the development and up-building smoother. Secure housing areas close to communications, schools, stores and places to work is essential for a good city.
Apart from this I’ve also been looking at in the context more everyday problems like process cycles of bids for contracts, document management and structure, applications etc. Interesting problems but compared to the development of a under-developed country that kind of problems seems to be irrelevant.
6/4/08
Brand vs. Trademark
One brand, one trademark equals good business, or how does it work?
I’m Rasmus Bjurstrom and I have the brilliant opportunity to do my internship at Essen International, Sweden’s largest branding agency located in Stockholm.
Last week we had a lecture/education for the personal in brand-law and guidelines, not the silly Kottlers five p’s or AIDAS, but the real deal.
In the office we have two lawyers specially educated in brand law, so I thought of sharing some good to know facts that I myself recently gained.
Do you know the difference between a brand and a trademark?
Trademark = a legal term for name, symbol, design etc that differentiates one company’s products/services from others. The trademark can be registered and become an exclusive legal right for its owner.
Brand = is the communicative dimension of the trademark that represents the associations a beholder affiliates with the TM.
To register your trademark there is a demand for differentiation:
You cannot register a TM. if it indicates the;
- Sort (generic description – COFFEE for coffee)
- Nature (describes the product – FAST for a sports car.)
- Amount (6-pack of bear – for bear.)
- Area of use (FISHING – for a fishing pole)
- Geographical origin (MILAN – for clothing)
Bewildering, yes.
Exciting, without a doubt!
But you can’t imagine all the fun and creative processes going on in a branding agency. That’s all for now,
Peace out
I’m Rasmus Bjurstrom and I have the brilliant opportunity to do my internship at Essen International, Sweden’s largest branding agency located in Stockholm.
Last week we had a lecture/education for the personal in brand-law and guidelines, not the silly Kottlers five p’s or AIDAS, but the real deal.
In the office we have two lawyers specially educated in brand law, so I thought of sharing some good to know facts that I myself recently gained.
Do you know the difference between a brand and a trademark?
Trademark = a legal term for name, symbol, design etc that differentiates one company’s products/services from others. The trademark can be registered and become an exclusive legal right for its owner.
Brand = is the communicative dimension of the trademark that represents the associations a beholder affiliates with the TM.
To register your trademark there is a demand for differentiation:
You cannot register a TM. if it indicates the;
- Sort (generic description – COFFEE for coffee)
- Nature (describes the product – FAST for a sports car.)
- Amount (6-pack of bear – for bear.)
- Area of use (FISHING – for a fishing pole)
- Geographical origin (MILAN – for clothing)
Bewildering, yes.
Exciting, without a doubt!
But you can’t imagine all the fun and creative processes going on in a branding agency. That’s all for now,
Peace out
5/30/08
Wah likes it the Beijing Style
Distance to the closest Starbucks: maximum 5 min walk
Distance to the closest McDonalds: across the street
Distance to the closest Karaoke bar: across the intersection
Location: Advertising agency. DMG. 25th floor. Tower A. Chaoyangmenwai Street. Chaoyang District. Beijing. (From experience I know that the 25th floor is not a good place to be during an earthquake)
Position: Interactive department.
Go right if you are facing the reception. Across the four steps over the small pond with golden fishes. To the left by the windows. The desk with some random guy's phone number written down on the whiteboard wall infront.
What's going on? Research & Analysis: Interactive stuff, Competitors. Meeting interesting people. Gaining knowledge. Getting experince. A lot of nice meals with an American dude who fills me up with priceless knowledge about life. A lot of trips to Starbucks around 5 p.m. And pretty much checking out the hot guy behind me. Night activities that I will miss when I go back to Sweden.
I blend in pretty well with my looks. Sometimes even a bit too much... People believe I speak their language and get confused when I don't aswer them. Being able to speak Cantonese doesn't help me much here, cause they don't understand it. But my Mandarin is slowly improving, I'm taking Mandarin lessons provided be the company.
// Wah Linh
Distance to the closest McDonalds: across the street
Distance to the closest Karaoke bar: across the intersection
Location: Advertising agency. DMG. 25th floor. Tower A. Chaoyangmenwai Street. Chaoyang District. Beijing. (From experience I know that the 25th floor is not a good place to be during an earthquake)
Position: Interactive department.
Go right if you are facing the reception. Across the four steps over the small pond with golden fishes. To the left by the windows. The desk with some random guy's phone number written down on the whiteboard wall infront.
What's going on? Research & Analysis: Interactive stuff, Competitors. Meeting interesting people. Gaining knowledge. Getting experince. A lot of nice meals with an American dude who fills me up with priceless knowledge about life. A lot of trips to Starbucks around 5 p.m. And pretty much checking out the hot guy behind me. Night activities that I will miss when I go back to Sweden.
I blend in pretty well with my looks. Sometimes even a bit too much... People believe I speak their language and get confused when I don't aswer them. Being able to speak Cantonese doesn't help me much here, cause they don't understand it. But my Mandarin is slowly improving, I'm taking Mandarin lessons provided be the company.
// Wah Linh
4/15/08
Third week,
We are already on our third week of internship. And I who thought eleven weeks would take forever. I guess it depends on were you are and who you work with.
I feel that I’m very lucky being were I am. UIQ Technology is a pretty big company but the people are very friendly and welcoming. I already feel like one in the specific team were I’m working. I work with their partner conference and everything around that. The event involves many different things so there are always a lot to do and not the same things over again.
The only sad thing is that I don’t get to se so many from the class during these weeks. Even though I’m not far from “home”- but others are.
Anyway I feel great and It’s fun to practise the things we’ve learned, our first year of Business Management, in “real life”.
Wish you all the best,
//Michaela
I feel that I’m very lucky being were I am. UIQ Technology is a pretty big company but the people are very friendly and welcoming. I already feel like one in the specific team were I’m working. I work with their partner conference and everything around that. The event involves many different things so there are always a lot to do and not the same things over again.
The only sad thing is that I don’t get to se so many from the class during these weeks. Even though I’m not far from “home”- but others are.
Anyway I feel great and It’s fun to practise the things we’ve learned, our first year of Business Management, in “real life”.
Wish you all the best,
//Michaela
3/30/08
End of "Running a Business"
We have now ended the module "Running a Business".
This week we had a presentation for the whole class, Sandro Miletti (which har been our mentor during this module) and our co-workers Åsa and Sofie.
Me, Peter and Stefan had our personal presentation this friday for Blekinge Institute of Technology, External relations office who we worked for in this module. We did present our analysis of how they could develop their organization further which was very appreciated.
Tommorow we start our new module, "LIA", for 11 weeks.
I will be at the company UIQ in Ronneby and practise together with a project manager from UIQ. I look forward to this very much...
/Mattias Johansson
This week we had a presentation for the whole class, Sandro Miletti (which har been our mentor during this module) and our co-workers Åsa and Sofie.
Me, Peter and Stefan had our personal presentation this friday for Blekinge Institute of Technology, External relations office who we worked for in this module. We did present our analysis of how they could develop their organization further which was very appreciated.
Tommorow we start our new module, "LIA", for 11 weeks.
I will be at the company UIQ in Ronneby and practise together with a project manager from UIQ. I look forward to this very much...
/Mattias Johansson
3/10/08
Armed Forces
Our assignment in ”Running a Business” is to work shadow a company or organisation and then write a report that can give the company a fresh point of view and new great ideas.
Both Julia and I felt that we wanted to explore something new other then the media and marketing companies we been working with before, so we choose the Swedish Armed Forces and the airforce battalion F17 in Ronneby. It turned out to be a great choice, they really appriciated the help we could give them, because it’s quite a “closed” organisation so we really felt that it was a “win win situation”. So far we´ve been participated in meetings and other daily activities, we have been in Stockholm at the headquarters for the Swedish Armed Forces because our mentor had the mission to coordinate the group that´s going with him on his mission abroad in Kosovo for 6 months. That was a great experience and we learned a lot.
By the way, Hyper is great!
/Angelica Jonsson
Both Julia and I felt that we wanted to explore something new other then the media and marketing companies we been working with before, so we choose the Swedish Armed Forces and the airforce battalion F17 in Ronneby. It turned out to be a great choice, they really appriciated the help we could give them, because it’s quite a “closed” organisation so we really felt that it was a “win win situation”. So far we´ve been participated in meetings and other daily activities, we have been in Stockholm at the headquarters for the Swedish Armed Forces because our mentor had the mission to coordinate the group that´s going with him on his mission abroad in Kosovo for 6 months. That was a great experience and we learned a lot.
By the way, Hyper is great!
/Angelica Jonsson
2/3/08
The day of surprises
I would just like to inform the whole world that it´s impossible to get bored on the Business Management program at Hyper Island.
The school always seems to know how to make me happy. This time they surprised me and the rest of our class with telling about a big class project that we are about to make after the summer. Right now we are not sure about exactly what we´re going to do or where we are going to be.
Maybe you see us on the Swedish program called “Faddergalan” building children’s villages, or maybe we will sweep the streets in China, who knows? The whole point with this class project is to make a difference for someone, somewhere out in the world. I´m very excited and convinced that our class is going to make a huge difference, in some crazy way. Keep your eyes open.
/Nathalie Bemerholt
The school always seems to know how to make me happy. This time they surprised me and the rest of our class with telling about a big class project that we are about to make after the summer. Right now we are not sure about exactly what we´re going to do or where we are going to be.
Maybe you see us on the Swedish program called “Faddergalan” building children’s villages, or maybe we will sweep the streets in China, who knows? The whole point with this class project is to make a difference for someone, somewhere out in the world. I´m very excited and convinced that our class is going to make a huge difference, in some crazy way. Keep your eyes open.
/Nathalie Bemerholt
Blood, sweat and tears
The New Business module is about to end, just a few more days left. It is now blood, sweat, tears, and a lot of hard work on the schedule. The Business Plan should be finished and all the numbers in the budget have to be correct. Next week we are going to the bank, meeting a couple of different bank men and will present our business plan. The bank is then going to decide if they would give us a loan for our business idea. I think everybody is more or less nervous; of course we all want to succeed with our business ideas. And so we will, right?
Last but not least I would like to inform you about the weather here at Stumholmen in Karlskrona: Windy and stormy with a touch of rain, as usual.
/Nathalie Bemerholt
Last but not least I would like to inform you about the weather here at Stumholmen in Karlskrona: Windy and stormy with a touch of rain, as usual.
/Nathalie Bemerholt
1/27/08
Starting a New Business
We're in the middle of the module New Business and working with our business ideas. It's fun and inspiring but also difficult and sometimes even confusing and frustrating. Then we’re lucky to have all this clever people around that can help us, like Lisa Anderson & Sarah Ejermark from Insight, structure coach Ann Westfelt and the entrepreneur Micke Ahlström. They do a really good work helping us.
While working with this module it's very useful to have the network that we've built during our time at Hyper Island. It's a lot of things to considerate when we develop our business ideas and writing a business plan and budget. Then it's great to have a lot of different people to ask. When we make a call or email any person we've met at Hyper Island we always get a lot of good information, that's really great!
Now there is one week of hard work left, and then we're supposed present our ideas to some investors at the bank. I'm really looking forward to it!
/Frida Öhrman
While working with this module it's very useful to have the network that we've built during our time at Hyper Island. It's a lot of things to considerate when we develop our business ideas and writing a business plan and budget. Then it's great to have a lot of different people to ask. When we make a call or email any person we've met at Hyper Island we always get a lot of good information, that's really great!
Now there is one week of hard work left, and then we're supposed present our ideas to some investors at the bank. I'm really looking forward to it!
/Frida Öhrman
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